The Weekly Alibi's
'We put your best face forward':
From the Weekly Alibi's 2001 Annual Report: Movers and Shakers in the Albuquerque Business Community.
What is your business philosophy?
Many times the simplest things are the hardest to do. Our philosophy: Be nice and provide the best. This attitude should be apparent from the first time you call our office until your final visit. We want to encourage a healthy lifestyle and preventative measures. This is very important whether a person elects to have cosmetic surgery or not. We want to help our patients establish better habits taking care of themselves; their skin and their health ... drinking lots of water, not smoking, sun protection, exercise, and good skin care techniques. If a person chooses to have a procedure, we want to help them extend the benefits of it by practicing good health habits, so we try to offer more than just surgery.
Would you care to highlight any aspects of your educational background?
My practice is quite unique because I limit it to facial plastic surgery since I have trained so extensively in the head and neck area. I have board certification in Otolaryngology (ENT) and Facial Plastic and Reconstructive Surgery. This provides me with an appreciation of the function and aesthetics of the face and neck area. I continue to be involved with the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) serving on multiple committees and presenting educational courses for the membership. The Academy is considered a major leader in the ongoing training and education of facial plastic surgeons.
What are your strongest business traits?
Providing an outstanding product while respecting the individual. This trait is extended not only to our patients but also to our staff. Each patient and each case is equally important to me.
What motivates you to succeed besides the desire to make money?
I want to provide the people in this region with services and the environment that they would previously have had to travel to Scottsdale or Beverly Hills to obtain. I want to demonstrate you can stay home and get as good or better services as anywhere in the country. The increased numbers of our patients coming from throughout and outside of the state indicates we are heading in that direction.
What contributions to the community (charitable or otherwise) are you most proud of?
I have been a volunteer clinical faculty member of the University of New Mexico School of Medicine for the past 20 years. I have an appointment in the division of Otolaryngology and Plastic Surgery. Residents from both of these divisions spend time in my Center. I try to help train these young physicians in both the art of medicine and the importance of respecting and serving their patients. I have also organized and led multiple trips to Central America. Each of these trips require about three months preparation to gather supplies, assemble physicians, nurses and anesthesia personnel. We need to take everything we will need to operate on children with cleft lip and cleft palates. To date we have operated on over 300 children with cleft lip or cleft palates in Central America.
In what area of your business do you invest the most energy?
Most of my time is spent in patient care. The second most important area is training my staff to provide a topnotch experience for our patients.
Who has cosmetic surgery?
The person next door, your work colleague, the construction worker, teachers, ranchers, bankers, grandparents is just a short list of people who have cosmetic surgery. There is a misconception that cosmetic surgery is just for the rich and famous. In fact Newsweek reported that two-thirds of people having cosmetic surgery have family incomes under $50,000 a year. The number of men getting surgery has nearly doubled since 1992 according to a recent article. We're living longer, staying more active and having multiple careers, consequently, people want to look as good as they feel.
What's your favorite saying or quotation?
"Never promise more than you can deliver and deliver more than you promise."
If there is one thing about Albuquerque or New Mexico that you could change, what would it be?
Albuquerque is great, but where is the ocean!
What do you look for in prospective employees?
I want to hire happy, people-oriented employees. I can train skills, but I can't train people to be happy.
What successes in the past year are you most proud of accomplishing?
This past year was most exciting. I stepped down as chairman of the Lovelace Cosmetic Surgery Center which I founded 10 years ago to start my own private practice and build an award winning, state-of-the-art facility and fully certified ambulatory surgery center.
How do you maintain your competitive edge?
This past year the American Academy of Facial Plastic and Reconstructive Surgery appointed me as a director of a fellowship in facial plastic surgery. A fellowship is a yearlong training in facial plastic surgery after finishing your residency. At this time there are only 38 facial plastic fellowships around the world. There is one in Houston, Texas, our fellowship and then none until you get to the West Coast. This helps maintain your competitive edge because of the continual stimulation of a young physician always asking why you do this or that. It keeps you up-to-date and always on your toes of what's new or is there a better way. The fellowship is also an acknowledgment by your peers that you are doing well and can teach these skills to others.
What do you offer that the competition doesn't?
We provide a state-of-the-art facility, which was constructed to be sensitive to the environment and the immediate neighborhood. The building houses a fully certified ambulatory surgical center where most of the surgery is performed. It provides a warm, friendly yet very confidential atmosphere for our patients that can't be matched by anyone in this area. As one of our patients recently said, "This building feels like it hugs you." In addition to the building, our staff is expected to help make the experience as comforting and secure as possible.
What have been the most important keys to your success?
The main key to my success is a dedication to providing the best possible experience for our patients and surrounding them with sensitive caring people. The second key is to continue improving our techniques and services so we constantly get better. We do not view that we have achieved success, but that we are always working toward success.
Type of Business:
Providing medical and surgical treatment for facial plastic and reconstructive surgery. Ambulatory Surgery Center.
Year Established: 1999
Owner(s): Karl J. Eisbach, MD and Jeri Peterson, MBA
7800 Constitution Ave NE
Business Phone: 332-7800
Number of Employees: 8